Sublime
An inspiration engine for ideas
outcome-based consulting—so here’s a quick breakdown:
Eddie Yoon • Snow Leopard
Proprietary Technology
Peter Thiel, Blake Masters • Zero to One
shadow force: a core competency, operational excellence, or key differentiator internal to the business, which allows it to outperform the competition
Brant Cooper • The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
Incorporate Outside Leadership
Ben Horowitz • What You Do Is Who You Are: How to Create Your Business Culture
André Chaperon
andrechaperon.com
Third, while acknowledging the actual size of your firm, brand yourself as much larger and influential that a small firm would normally have the right to be.
David C. Baker, Emily Mills, • Secret Tradecraft of Elite Advisors: Covert Techniques for a Remarkable Practice
the category matters.