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Ben Horowitz • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
Strategy Beyond the Hockey Stick: People, Probabilities, and Big Moves to Beat the Odds
amazon.com
Second, have a simple lead generation plan. This must include the regular development of insight that’s disseminated somehow, but you’ll need at least one higher-impact tactic that fits your personality and takes advantage of the context in which you work: speaking engagements, events, research reports, a book, etc. The goal is to secure more oppor
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