Sublime
An inspiration engine for ideas
cultivating an aspirational brand was crucial to drive mainstream adoption.”
Sean Ellis • Startup Growth Engines
discovery-driven planning,
Brant Cooper • The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

other companies. For
Roger L. Martin • The Design of Business
Or as Larry Page would say, winning organizations need to “put more wood behind fewer arrows.” That, in very few and focused words, is the essence of our first superpower.
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
The Venture Mindset: How to Make Smarter Bets and Achieve Extraordinary Growth
amazon.com
if you want to create and capture lasting value, don’t build an undifferentiated commodity business.