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First, be a learning organization.

Brant Cooper • The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

Trillion Dollar Coach: The Leadership Handbook of Silicon Valley’s Bill Campbell

Cover of Trillion Dollar Coach: The Leadership Handbook of Silicon Valley’s Bill Campbell

From Grassroots to Greatness: 13 Rules to Build Iconic Brands with Community Led Growth

Cover of From Grassroots to Greatness: 13 Rules to Build Iconic Brands with Community Led Growth

discovery-driven planning,

Brant Cooper • The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

Brand Against the Machine

John Michael Morgan

André Chaperon

andrechaperon.com

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a juggernaut of technological and cultural

Brant Cooper • The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

The Venture Mindset: How to Make Smarter Bets and Achieve Extraordinary Growth

Ilya Strebulaev

Cover of The Venture Mindset: How to Make Smarter Bets and Achieve Extraordinary Growth

(early adopters).

Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))