Sublime
An inspiration engine for ideas
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verygoods.co
Try Your Best
tyb.xyz
great brands have two advantages: (1) they evoke respect for their technological performance, durability, and effectiveness; and (2) they evoke love because, well, . . . we love them.
Martin Lindstrom • Small Data: The Tiny Clues That Uncover Huge Trends
Community will trump discounts. The best brands (the ones with the highest LTV/word of mouth/retention) will build loyal followings like CrossFit, where belonging matters more than saving a few bucks.
Greg Isenberg • The Future of Commerce - Greg Isenberg
About Us - Launcher Lab
launcherlab.com.au
A person’s emotional response to a brand and its marketing will depend on many factors. An increasingly important one is the brand’s authenticity.29 Brands such as Hershey’s, Kraft, Crayola, Kellogg’s, and Johnson & Johnson that are seen as authentic and genuine can evoke trust, affection, and strong loyalty.