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Complex Sales
Peter Thiel, Blake Masters • Zero to One
As Lars later told Steven Levy in In the Plex, “We sort of underestimated what we could do.”)
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

He had seen firsthand how technology, patience, and long-term thinking could pay off.
Brad Stone • The Everything Store: Jeff Bezos and the Age of Amazon
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Walter Isaacson • Steve Jobs
The book, cloaked in the guise of an entertaining novel, instructs manufacturers to focus on maximizing the efficiency of their biggest bottlenecks.
Brad Stone • The Everything Store: Jeff Bezos and the Age of Amazon
JEFF BEZOS Founder and CEO, Amazon; Owner, the Washington Post
David M. Rubenstein • How to Lead: Wisdom from the World's Greatest CEOs, Founders, and Game Changers
Bezos was going to do more than establish an online bookstore; now he was set on building one of the first lasting Internet companies. “Jeff was always an expansive thinker, but access to capital was an enabler,” Doerr says.