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Analyses the cultural phenomenon of hyper-optimization, discussing its impact on creativity, the overabundance of cultural products, and the need for counterforces to resist its effects.

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I

Igor Belokrinitsky

@beigor

A

Anton Gorshkov

@antong

A

Alexei Boronnikov

@alexei

M

Maksim Pecherskiy

@maksim

M

Mariana Glukman

@glukman

K

Kirill Noskov

@kirillnoskov

V

Victor Stepanov

@ogviq

M

Masha Zhurankova

@product_build