Sublime
An inspiration engine for ideas
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkBoris Shumar
@fxclre
Marc Mueller
@marcgmbh
Kai Müller
@kaimueller
Michael
@ml1
Marc Mueller
@marcmueller_1
Christian Bollmann
@cbb
Moritz Fleiss
@moritz.fl
Matthias Adler
@matthiasadler