Sublime

We worked on the identity, logotype, custom type, menus and illustrations for Bloom chocolate salon in San Francisco, inside @dandelionchocolate factory. We designed a custom golden pin for morning and afternoon menus. Bloom is an elegantly appointed chocolate salon in San Francisco inside 16th Street Dandelion Factory ... See more

I tend to create identities with too much freedom involved as I can almost never follow brand guidelines myself. This one lets you do anything, but an outlined helvetica keeps everything on brand. And I slipped a signature’ish lowercase e in here so, proud of that. Identity created with @the_critical_agency #gg #helvetica #alltypefacesaregreat