Sublime
An inspiration engine for ideas
The decision about where to stay was simple. His pal from Austin, René Pinnell, who now lived in San Francisco, and his girlfriend, Selena, offered up a spare room in their small but welcoming apartment.
Nick Bilton • American Kingpin: Catching the Billion-Dollar Baron of the Dark Web
Fifteen years later, and I now share my creations with millions of people across the planet. But as the brand grew, so much of that fundamental, personal code was lost. When you bestow your work on the world, you allow others to attach their own meanings to it and draw definitions around it.
Bobby Hundreds • This Is Not a T-Shirt
Rob Sicat
@robb
Ben McEvoy
@krispyrainbows
To them, it was a simple equation. Statistically, declining brands—like ours at the time—are risky bets. They assumed they could predict the future of our business with Excel sheets. What they failed to quantify was our heart and avarice and how underdogs favor harsh climates.
Bobby Hundreds • This Is Not a T-Shirt

Skateboarding and hardcore taught me to question everything, repeatedly, to constantly challenge myself. The cover art for Minor Threat’s Out of Step features a lone black sheep turning away from the white pack. The black sheep is where my eye is immediately drawn. It’s in my nature to go against. I know this might sound stupid, but if everyone is ... See more
Bobby Hundreds • This Is Not a T-Shirt
If you are madly in love with your cause, that fire will stoke a flame in others.