Sublime

I wanted the brand to have my face. I wanted the product to convey the culture, life, lifestyle, dignity of work. We are a listed company, and I wanted to manufacture a product with dignity. I wanted a profit with dignity. Because the press all talk about the moral ethics of profit. Why can’t we have a dignified profit then?

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Although you’ve probably never heard of him, when it comes to creating opportunities in unknown territory, Chet Pipkin is something of a master. He began teaching himself how when he was sixteen years old, on what could be called the other side of the tracks from downtown Los Angeles. As the founder and CEO of Belkin, a company that produces a wide

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I appreciate the money and success, but I also miss the days when The Hundreds was more like a secret-handshake club.

The Beasties were the ultimate curators and culture merchants, although they never perverted their creative universe with gross buzzwords like that.

Between their genre-smashing albums, their iconic videos, their fashion exploits like X-Large, and their magazine Grand Royal , you could say that they were running a “lifestyle brand” of sorts.

The Be... See more

Because brands are only as old as the people who direct them. That’s why you’re now seeing a deterioration of people following brands, as opposed to designers and stylists.

So it’s going to be about celebrity?

It’s going to be about visionaries.

I appreciated the independent, artistic spirit that drove the Alife name, and I’d leave the shop feeling inspired and even a bit envious.