Sublime
An inspiration engine for ideas

Demand-Side Sales by Bob Moesta (Lioncrest)
Ash Maurya • Running Lean



There’s a different way to sell, and it starts with helping people make progress.
Bob Moesta • Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress
But building their solution starts with understanding their situation and why they are thinking about making progress in the first place, as well as what their vision of progress looks like.