Sublime

Gil’s setup has three different levels, each building off the last. For instance, clients have to complete his first-tier Genesis program before they can enroll in his second-tier Elevation program. While Gil will allow someone to join a higher-tier group through an application process if they’re a good fit, this structure has helped him build ongo

trained Dehomag and Third Reich employees in the use of the Hollerith equipment; and maintained and repaired Hollerith machines to keep them in good working order.

David Ogilvy’s Confessions of an Advertising Man. The numbered paragraphs, the boxes drawn around the articles, are all Ogilvy’s ideas. I still think his books are the best on advertising that I’ve ever read and I recommend them.

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