Sublime

Your company is a product.

Be a leader. Whether you are a head coach, CEO, or sales manager, you must know where you’re going and how you intend to get there, keeping in mind that it may be necessary to modify your tactics as circumstances dictate.

As Blair Enns says, positioning is an exercise in irrelevance. As you become more irrelevant to prospects by turning your positioning away from them, you become even more relevant to your chosen target. It requires courage and discipline. An expert is one who knows more and more about less and less.

our highest value offering is our ability to bring new perspective and understanding to our clients’ problems.

When we take on an engagement with thin margins and then we encounter a problem with the engagement – from our doing or not – we are left with little ability to fix the problem. Healthy margins give us the wherewithal to fix mistakes, earn trust and build loyalty with our clients. In this way, our most profitable clients get our best service. It do

Expertise forces selectivity.

All he talked about was improvement. And he knew how to teach improvement.

The Start-up of You Mind-set: Permanent Beta

“The team you build is the company you build.”