Sublime
An inspiration engine for ideas
They have gone from order-taker suppliers to expert advisors and have forged a more satisfying and lucrative way of getting and doing business.
Blair Enns • The Win Without Pitching Manifesto
what our people want to develop and deliver, is deep expertise.
Blair Enns • The Win Without Pitching Manifesto
The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
David C. Baker • 6 highlights
amazon.com
Ad legend Bill Bernbach letter on creativity, written in 1947:
Dear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance
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