Sublime
An inspiration engine for ideas

It was because of our constant tinkering that we were so right in many of the things we made.
Charles E. Sorensen • My Forty Years With Ford (Great Lakes Books Series)
By 1920 its lineup ranged from Chevrolet at the low end through Oakland and Olds, Scripps-Booth and Sheridan, to Buick and Cadillac at the top. But GM’s product lineup, having been assembled through acquisition, was a shambles. There was lots of overlap between brands in the middle of the range, while the lowest-price car was too expensive (the che
... See moreTom Standage • A Brief History of Motion: From the Wheel, to the Car, to What Comes Next

That was our biggest advantage: We aimed higher.
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
It was the great common sense that Mr. Ford could apply to new ideas and his ability to simplify seemingly complicated problems that made him the pioneer he was.
Charles E. Sorensen • My Forty Years With Ford (Great Lakes Books Series)
Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets. —Steve Jobs, cofounder and CEO of Apple
Alan Lewis • Edge Strategy: A New Mindset for Profitable Growth
Indifferent boards
Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making
My dream to build up the parts side of the business was starting to come true. As I was able to buy better cars, Mather was able to stock more and better parts, including motors, transmissions, and rear ends. As this happened, the business relied less on scrap iron, which gradually went from the main revenue stream to a byproduct of the parts busin
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