Sublime

Buck Up, Suck Up . . . and Come Back When You Foul Up: 12 Winning Secrets from the War Room, written by James Carville and Paul Begala, the political strategists behind Bill Clinton’s presidential campaign “war room.” Here’s the excerpt that stuck with me: Newt Gingrich is one of the most successful political leaders of our time. Yes, we disagreed

In the words of the twentieth-century economist and philosopher John Maynard Keynes: “The difficulty lies, not in the new ideas, but in escaping the old ones, which ramify, for those brought up as most of us have been, into every corner of our minds.”

A knowledge building block is discrete. It stands on its own and has intrinsic value, but knowledge building blocks can also be combined into something much greater—a report, an argument, a proposal, a story. Like the LEGO blocks you may have played with as a kid, they can be rapidly searched, retrieved, moved around, assembled, and reassembled int

Law #1 Thinking About Thinking Is the Most Important Kind of Thinking Expertise is the enemy of fresh thinking. Category design is a game of thinking. If you want to find success as a category designer, you have to change the way a reader, customer, consumer, subscriber, or user “thinks.” You are successful when you’ve moved their thinking from the

first-principles thinking should be deployed where it matters the most.