Sublime
An inspiration engine for ideas
Michael Lazerow • Venture Capital in a Decentralized World
Easily pulls accurate data from any source
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
MBOO analysis revealed that the sales reps were systematically destroying value by bidding too low, which increased their chance of winning the business but reduced the profits to the company
Guhan Subramanian • Dealmaking: The New Strategy of Negotiauctions (Second Edition)

The weaker (or more neglectful) a firm is at developing new business from existing client relationships, the lower the value (and hence the “return on marketing investment”) of getting new clients.
David H. Maister • Managing The Professional Service Firm
leverage is also central to its economics.
David H. Maister • Managing The Professional Service Firm

market insight.
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
With direct access to a constantly shifting data stream, successful managers get the critical information they need. They figure out the customer’s number-one priority and build a customer-centric business design around it—one that will score highest on the customer’s most important decision criteria.