Sublime

Snack Culture

Molly • 2 cards

Magazine F #25, Tea

Coffee

Nestlé’s hard-nosed lobbying of the Food and Drug Administration (FDA)—which regulates bottled water as a food product—to allow water drawn from a borehole to be labeled spring. It isn’t honest, Mascha thinks, and it devalues water that actually is collected from springs.

Elizabeth Royte • Bottlemania: Big Business, Local Springs, and the Battle over America's Drinking Water

Nestlé, a Swiss-owned conglomerate and the largest food-processing company in the world,

Elizabeth Royte • Bottlemania: Big Business, Local Springs, and the Battle over America's Drinking Water

Entrepreneurs looking to enter the market have an opportunity to re-write the rules. This means focusing on the end consumer — marketing and delivering direct to her. It also means creating better beverages and new spaces/contexts for drinking. Today’s customer wants something that’s enjoyable, conscionable, and just a bit healthier.

Ashley Brasier • What are you drinking?

Sustainable CPG

Sam Blumenthal and • 4 cards

Food

Briana Wall • 1 card

Perfumehead

Elizabeth Young • 5 cards