Sublime

Thirstie’s startup structure is working with about a dozen US alcohol brands so far, like Drinkworks and Maker’s Mark.

In the immortal words of Walter Paepcke, founder of the Container Corporation of America, “packages are not just commodities; they are communications .” 10

My hosts explained that corrugated paperboard is a “mature industry.” International Paper has research labs that develop new packaging architectures and materials — ClimaShield® coatings for water resistance; SpaceKraft® for bulk liquids; “bliss boxes” to prevent leaks — but “most of the innovation,” said communications manager John Carmichael, “is... See more