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Cписания
Luminoso Harvest moon 0.3
Gorro vinho verda 2021 0.6
cidre petnat ada 0.3
ada #3 0.6
murmur white green label 0.45
riesling kolonne null non alc 0.6
branco malhada 0.125
grenade 0.125
espera 0.45

Ora New Products
Hydration
Realised regretfully that honey is not vegan (we had the same issue using Manuka in our Nectar of the Dogs products with vegan Dogs and their owners :-))
Honey is therefore out
Could we instead do ideally monk fruit as the sweetener
We can play with the amount of lemon juice powder next Wednesday to optimis
Thirstie’s startup structure is working with about a dozen US alcohol brands so far, like Drinkworks and Maker’s Mark.
Beth Newhart • Alcohol’s three-tier system slows ecommerce and dates the industry
In the immortal words of Walter Paepcke, founder of the Container Corporation of America, “packages are not just commodities; they are communications .” 10
Places Journal
My hosts explained that corrugated paperboard is a “mature industry.” International Paper has research labs that develop new packaging architectures and materials — ClimaShield® coatings for water resistance; SpaceKraft® for bulk liquids; “bliss boxes” to prevent leaks — but “most of the innovation,” said communications manager John Carmichael, “is... See more
Places Journal
The US compliance system has left alcohol behind in the ecommerce game; consumers largely don’t consider an alcohol brand’s website as a purchasing option. Thirstie is trying to change that as a white-label platform for alcohol suppliers.
Beth Newhart • Alcohol’s three-tier system slows ecommerce and dates the industry
lark
larkdff.com
Entrepreneurs looking to enter the market have an opportunity to re-write the rules. This means focusing on the end consumer — marketing and delivering direct to her. It also means creating better beverages and new spaces/contexts for drinking. Today’s customer wants something that’s enjoyable, conscionable, and just a bit healthier.