Sublime
An inspiration engine for ideas
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Brand the Change: The Branding Guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers
amazon.com
The power of repetition
Cole Nussbaumer Knaflic • Storytelling With Data
attribute list that any brand in the category would want to use, to ensure it has longevity beyond any short-term company priorities.
Jenni Romaniuk • Better Brand Health eBook
Successful brands—individuals and companies—see themselves as storytellers first. They go to where their audiences are living their lives and, once there, create authentic, personal, and passionate stories that are tailored to fit the way their audiences consume content.
Carmine Gallo • The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't
greater brand level discrimination –
Jenni Romaniuk • Better Brand Health eBook
For them, success is now—the alignment of thoughts, beliefs, intentions and actions. The journey is part of their success.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
business becomes a brand when it transcends its category of origin. It takes an existing core equity, or a particular philosophy, and it infuses that idea into everything it does, furthering its reputation or world view one product, service or line extension at a time.”
Meera Kothand • Uncover Your Difference
To survive and thrive you need to have the conviction to create things your are proud of with people you love and in a way that allows you to have a meaningful life however you determine that. Anything more than that is not just “bonus,” it can actually lead to your undoing. I don’t mean financial ruin, I mean that you may loose that independence a
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