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This is a revolutionary idea for our times: build your business based on your values. There’s nothing small about that. This book is a treasure’ Mitch Joel, founder, Six Pixels Group, and author of Six Pixels of Separation and Ctrl Alt Delete

Paul Jarvis • Company of One: Why Staying Small is the Next Big Thing for Business

There is something profoundly beautiful in a value-oriented mission and a genuine purpose driven by your own lived experience. This is what being a minimalist entrepreneur is all about: making a difference while making a living.

Sahil Lavingia • The Minimalist Entrepreneur: How Great Founders Do More with Less

BRAND, BRAND, BRAND Today’s economy requires business leaders to create positive memories for customers and partners, like Mackey has, or customers will turn to a competitor in search of a better experience. Whole Foods shoppers are loyal and believe they are embracing a healthy and socially conscious lifestyle by shopping at the stores. If you wan

Sophia Amoruso • The Small Business Guide to Growth Hacking

my own company, Brass Check, which has carved out a niche pushing clients toward creating and marketing work to last.

Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts

Niche Down: How To Become Legendary By Being Different

Christopher Lochhead, Heather Clancy,

amazon.com

Cover of Niche Down: How To Become Legendary By Being Different

In this world, there is an abundance of products, and every industry becomes far more competitive.

How can a startup survive in this environment? The answer is deceptively simple: Have good taste.

The Fortune Cookie Principle : The 20 Keys to a Great Brand Story and Why Your Business Needs One.

Bernadette Jiwa