Sublime
An inspiration engine for ideas
benefit bigger brands.
Jenni Romaniuk • Better Brand Health eBook
You Stand for Something Bigger Than Yourself Irreplaceable brands and people don’t just sell—they stand for something. They become synonymous with a belief, a mission, or a cause that matters.
Iñaki Escudero • The Mentor Brand: How Great Companies Become Irreplaceable Brands
Your greatest asset is your existing passion, the skills you already have and, most of all, your own personal story.
Daniel Priestley • Key Person of Influence
Jason had a few obsessions he returned to in every episode: never bill by the hour, make sure to get rid of clients who bother you, continually refine your core values and principles, and, above all, define your niche, establishing a focus so clear that your most likely clients automatically think of you when they need creative services.
Adam Davidson • The Passion Economy: Nine Rules for Thriving in the Twenty-First Century
Rachel Karten • Your Ordinary Is Your Audience’s Extraordinary
Real marketing is built into what you do and why you do it. It’s part of your story, something that you do organically when your business is aligned with your mission and values. Kept promises, free returns, obsession with the details, returned emails, clean tables, and attentive staff—all of this is your real marketing. Real marketing creates a
... See moreBernadette Jiwa • The Fortune Cookie Principle : The 20 Keys to a Great Brand Story and Why Your Business Needs One.
the difference in success largely boils down to brand.