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The Fortune Cookie Principle : The 20 Keys to a Great Brand Story and Why Your Business Needs One.
amazon.com
Difference: The one-page method for reimagining your business and reinventing your marketing
amazon.com
creating an impact.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
I believe these 4 creators are the next generation of great consumer brand founders.
Here's why... https://t.co/jYHnsFbrgG
A brand is not a logo. A brand is not a corporate identity system. It’s a person’s gut feeling about a product, service, or company. Because it depends on others for its existence, it must become a guarantee of trustworthy behavior. Good branding makes business integral to society and creates opportunity for everyone, from the chief executive to... See more