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The Fortune Cookie Principle : The 20 Keys to a Great Brand Story and Why Your Business Needs One.
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Difference: The one-page method for reimagining your business and reinventing your marketing
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creating an impact.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
I’ve always had a personal mission to create brands that change the world. I seek to do this with every client, even if they only reach one hundred people a day. I believe organizations of all sizes can create brands that delight, inspire, and make the world a better place—in big or small ways—while still making stockholders or owners happy.
Maria Ross • Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any Budget
I’m convinced that storytelling will be the most differentiating business skill of the 21st century.
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Every brand is built on the feelings and experiences it delivers to customers in the blink of an eye. Returns should be made as easy as purchases. Cancelling subscriptions should be as easy as signing up. It rarely is.