Sublime
An inspiration engine for ideas
I’ve always had a personal mission to create brands that change the world. I seek to do this with every client, even if they only reach one hundred people a day. I believe organizations of all sizes can create brands that delight, inspire, and make the world a better place—in big or small ways—while still making stockholders or owners happy.
Maria Ross • Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any Budget
sight of the real story—the
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
The Fortune Cookie Principle : The 20 Keys to a Great Brand Story and Why Your Business Needs One.
amazon.com
the person’s narrative identity.’
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
Our stories can shape who we are.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
Difference: The one-page method for reimagining your business and reinventing your marketing
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Meaning Is a Competitive Advantage
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
out. Here goes: by setting out to find and tell the right story, we lose