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Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
reactive to the marketplace
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
by setting out to find and tell the right story, we lose sight of the real story—the truth about who we are.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
I’ve always had a personal mission to create brands that change the world. I seek to do this with every client, even if they only reach one hundred people a day. I believe organizations of all sizes can create brands that delight, inspire, and make the world a better place—in big or small ways—while still making stockholders or owners happy.
Maria Ross • Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any Budget
The Fortune Cookie Principle : The 20 Keys to a Great Brand Story and Why Your Business Needs One.
amazon.com
you can harness the power of your unique identity to build a brand that matters.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
sight of the real story—the