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The Fortune Cookie Principle : The 20 Keys to a Great Brand Story and Why Your Business Needs One.

Bernadette Jiwa

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Make Your Idea Matter: Stand out with a better story

Bernadette Jiwa

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The Right Story: The secret to spreading your ideas

Bernadette Jiwa • 1 highlight

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Cover of The Right Story: The secret to spreading your ideas

Difference: The one-page method for reimagining your business and reinventing your marketing

Bernadette Jiwa

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Marketing

Bernadette Jiwa • 3 highlights

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creating an impact.

Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are

If you own a brand you NEED to watch this video. The creator-founder era is here. You can do it from the founder's perspective (like Daniel Dalen, Marcus Million, Nick Bare, etc) Or this is a great example of how to do it from the company's point of... See more

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WePresent | the Personal Brand Paradox

Debbie Millman wepresent.wetransfer.com

Story Driven: You don't need to compete when you know who you are

Bernadette Jiwa • 17 highlights

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