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Every download is effectively an optional improvement to the original device purchase.

Alan Lewis • Edge Strategy: A New Mindset for Profitable Growth

Thumbnail of The Illegible Margin: Profiting From the Gap Between the Map and the Territory

taylorpearson.me • The Illegible Margin: Profiting From the Gap Between the Map and the Territory

B

Brandon Webster

@brandonwebster

Indifferent boards

Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making

B

Benjamin Laufer

@benjaminlaufer1

A

Aaron Clark

@aapclark

Between us, we had everything we needed. I was a programmer. Bas was a designer. Henri, Greg, and Scott were editors.

Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

Product

Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers

B

Benjamin Howard

@benjaminhoward-83cdca321e5f49b1