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Ben Horowitz • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Because if you just do what people want, you're not actually adding anything.

Ben Horowitz • Ben Horowitz: Quit being a coward and do the hard thing

SILICON VALLEY

Ben Horowitz • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Make ethics explicit.

Ben Horowitz • What You Do Is Who You Are: How to Create Your Business Culture

Walk the Talk

Ben Horowitz • What You Do Is Who You Are: How to Create Your Business Culture

THE STANDARD

Ben Horowitz • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

nadir

Ben Horowitz • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Walk the talk.

Ben Horowitz • What You Do Is Who You Are: How to Create Your Business Culture

FINAL POINT

Ben Horowitz • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers