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Irrational Labs - Behaviorally informed design for better products and a better world
irrationallabs.com
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
amazon.com
The Smart Branding Book: How to build a popular and profitable brand (Concise Advice)
amazon.com
In the race to the top of responsive innovation and experience-building, a few recent trends are resurfacing as powerful approaches to the intersection of brand, behavior and psychology. The concept of “tribal branding,” of understanding and activating our collective behaviors and unmet evolutionary needs, cuts through the clutter of motivations, t... See more
Jennifer Murtell • The Mythology of Totemic Brands
The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand
amazon.com