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Irrational Labs - Behaviorally informed design for better products and a better world
irrationallabs.com
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
amazon.com
In the race to the top of responsive innovation and experience-building, a few recent trends are resurfacing as powerful approaches to the intersection of brand, behavior and psychology. The concept of “tribal branding,” of understanding and activating our collective behaviors and unmet evolutionary needs, cuts through the clutter of motivations, t... See more
Jennifer Murtell • The Mythology of Totemic Brands
The 2025 State of Brand Presented by Red Antler
The 2025 State of Brand explores emerging branding trends including minimalist communication, subtle technology use, authenticity, optimism endorsement, and prioritizing human experiences to build lasting consumer trust and societal impact.
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