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Niche Audience: Online writing advice, self-publishing, and content marketing. Company/Industry Audience: Thought leadership and personal branding, specifically…
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Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Become your industry’s curator and do your work in public—these two principles increase your chances for becoming known as an expert in your field,
Dave Gerhardt • Founder Brand: Turn Your Story Into Your Competitive Advantage

here are my three content buckets: General Audience: Life advice, personal development, and self-mastery as it relates to my own life experiences as a writer and entrepreneur (and…
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Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
The moment you do this and target all of your content to clearly defined categories: • Your readers start to get a clear picture of what you are about and who you serve. • You’re seen as “an expert” or knowledgeable in a few topics rather than anything and everything. • It’s easier to work with brands because they’ll look at your main topics to see
... See moreMeera Kothand • The Blog Startup
Your brand is the sum of all the parts of you that are important to your writing.