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In The Paradox of Choice, the psychologist Barry Schwartz argues that infinite choice – whether of mutual funds, breakfast cereals or lovers – is exhausting to the human psyche and leads to greater dissatisfaction. When presented with too many choices, we are not only stunned, like a kid in the proverbial candy shop, but also less satisfied with th

Mia Levitin • The Future of Seduction

Barry Schwartz, a Swarthmore psychology professor and the author of The Paradox of Choice—argue

Rob Walker • The Art of Noticing: 131 Ways to Spark Creativity, Find Inspiration, and Discover Joy in the Everyday

In his book “The Paradox of Choice,” Barry Schwartz used numerous examples, from shopping to career options to romance, to show that less choice can not only increase our productivity, but also our freedom and make it easier to be in the moment and enjoy it (Schwartz, 2007).

Sönke Ahrens • How to Take Smart Notes: One Simple Technique to Boost Writing, Learning and Thinking – for Students, Academics and Nonfiction Book Writers

The Paradox of Choice

Sheena Iyengar thedecisionlab.com

Barry Schwartz found that having this unparalleled plethora of choice in the modern world was actually causing people to be less happy with their decisions. He found that instead of increasing decision satisfaction, having too many options made people less likely to be satisfied that they had made the best decision. While freedom is important, Schw... See more

Andrea Hernandez • Curation as Salvation

As psychologist Barry Schwartz puts it: “Learning to choose is hard. Learning to choose well is harder. And learning to choose well in a world of unlimited possibilities is harder still, perhaps too hard.”

Anne-Laure Le Cunff • The Affliction of Abundance: FOBO or the Fear of a Better Option

people think they want choices. but they prefer good defaults.

American psychologist, Barry Schwartz wrote “The Paradox of Choice” almost a decade ago. In this book he analyses the behavior of different types of people, ones he calls maximisers and satisfiers facing abundance of choice. He also makes a point that demonstrates how the exponential explosion in choice has paradoxically become a problem instead of... See more

Andrea Hernandez • Curation as Salvation

The Shallows: What the Internet Is Doing to Our Brains

Nicholas Carr • 5 highlights

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