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The Art of Strategy: A Game Theorist's Guide to Success in Business and Life
amazon.com
people have a general tendency to stick with their current situation.
Richard H. Thaler • Nudge: The Final Edition
The lesson for entrepreneurs is clear: if you want to create and capture lasting value, don’t build an undifferentiated commodity business.
Peter Thiel • Zero to One: Notes on Start Ups, or How to Build the Future
The essence of Brandt’s strategy is to risk very little on any given trade and to restrict trades to those he believes offer a reasonable potential for an objective that is three to four times the magnitude of his risk.
Jack D. Schwager • Unknown Market Wizards: The best traders you've never heard of
Behavioral economics is demonstrating that humans don’t always act in self-interested ways, and that transactions themselves have an emotional component.
Clay Shirky • Cognitive Surplus: How Technology Makes Consumers into Collaborators
This is a different kind of prompt, courtesy of the management guru Peter Drucker. The idea is to catch the leading players in a market off balance by turning their strength into a weakness.