Sublime

on most technical or professional matters outside my own area of expertise, I am as much shopping for trust, confidence, peace of mind, and reassurance as I am for “cold” technical expertise. As all clients do, I consider style, manner, and, above all, attitude in choosing professional service providers.

many practice groups continue to maintain expertise-based approaches to running their affairs when their marketplace is probably closer to the efficiency stage.

high level of expertise is still required, and efficiency is not irrelevant, but extensive experience with similar problems is worth more to the client than an extra degree of intellect or a few dollars of savings.