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Fogg, BJ. “The Fogg Behavior Model.”
Julie Dirksen • Design for How People Learn (Voices That Matter)
Fogg Behavior Model
BJ PhD Fogg • Tiny Habits: The Small Changes That Change Everything
Tiny Habits - B.J.Fogg
Behavior = Motivation × Ability × Prompts
The Fogg Behavior Model is represented in the formula B = MAT,
Nir Eyal • Hooked: How to Build Habit-Forming Products
Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)
amazon.com
BJ Fogg describes 15 ways behavior can change. Each of the 15 behaviors types uses different psychology strategies and persuasive techniques. Types of behaviors: Dot—It happens just once (e.g. they buy your e-book) Span—It happens over a period of time, like for seven days (e.g. they take part of your 7-day course) Path—It happens over and over, fr
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