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Fogg, BJ. “The Fogg Behavior Model.”
Julie Dirksen • Design for How People Learn (Voices That Matter)
Behaviour = Motivation + Ability + Prompt
The Fogg Behavior Model (B=MAP) by BJ Fogg, PhD is useful guidance to identify what stops people from performing behaviours or how to support desired behaviours. Here’s a plain explanation — for a person to do something, they have to be sufficiently motivated and able to do it as well as something has to pr... See more
The Fogg Behavior Model (B=MAP) by BJ Fogg, PhD is useful guidance to identify what stops people from performing behaviours or how to support desired behaviours. Here’s a plain explanation — for a person to do something, they have to be sufficiently motivated and able to do it as well as something has to pr... See more
How to apply behavioural economics to the design process
Fogg Behavior Model
BJ PhD Fogg • Tiny Habits: The Small Changes That Change Everything
Tiny Habits - B.J.Fogg
Behavior = Motivation × Ability × Prompts
Here are 10 ethical psychological frameworks everyone building apps and products should know: (base from NEOLEMON)
1. Jobs-To-Be-Done
Every tool or service is “hired” by a user for a job they want done—fundamental tasks they want to achieve.
For instance, instead of targeting a demographic (like millennials) for a meal subscription service, a marketin
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