Sublime
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companies have a strong incentive to exploit behavioral biases, including availability, unrealistic optimism, and anchoring.
Richard H. Thaler • Nudge: The Final Edition
Henrik Karlsson • Almost Everyone I’ve Met Would Be Well-Served Thinking More About What to Focus On
Our model is really based on a metaphor. We propose that at any point in time an individual consists of two selves. There is a forward-looking “planner” who has good intentions and cares about the future, and a devil-may-care “doer” who lives for the present.
Richard H. Thaler • Misbehaving: The Making of Behavioral Economics
We find deep meaning in the act of serving.
Frances Frei • Uncommon Service: How to Win by Putting Customers at the Core of Your Business
This is similar to the explore/exploit dynamic, an idea from computer science, which says that to make the best decisions we should find the correct balance between gathering information (exploring our options) and making the most of what we know (exploiting that information). To make the best decisions, we need to balance exploration and exploitat
... See moreHenry Oliver • Second Act
Which profile the user is within – choosing quickly or exploring – is generally inferred from temporal behaviours: choosing recipes within one minute suggests that you might be less adventurous with eating, whereas if you take your time, that might suggest you’re more of an explorer.
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
Professor Sheena Iyengar from the Columbia Business School is a psycho-economist who specializes in decision making. Her famous “jam study” was done using specialty jams in a grocery store.
Dave Evans • Designing Your Life: For Fans of Atomic Habits
the most successful people perceive their personalities and skills as fluid and are able to represent themselves differently and adaptively.
Laura Huang • Edge: Turning Adversity into Advantage
A method for predictably altering behavior without restricting options or significantly changing incentives.