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Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Avinash Kaushik • 1 highlight
amazon.com

For example, the number-one search by people who come on the keyword Avinash is “compare analytics platforms.” How interesting!
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
the middle box, is data from the search engine
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
http://tools.seobook.com/ www.seomoz.org/tools http://alexa.com/
Chris Garrett • ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
Tools such as Hitwise, Compete, and Google Insights for Search
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Compete, Google’s Ad Planner and Insights for Search, Quantcast...and
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
would like to track all social media efforts for my start-up Market Motive (www.marketmotive.com). Simply sharing links to Market Motive on Twitter or Facebook won’t help me. I have to encode links with a tracking parameter, like this one: http://www.marketmotive.com/?utm_source=blogs&utm_medium=occamsrazor&utm_campaign=startupprom Everythi
... See moreAvinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Let me hasten to add that when I say multiple tools, I don’t just mean limiting your experience to multiple clickstream tools like Google Analytics, Omniture, or Unica’s Affinium NetInsight. I really mean multiple tools that cover the complete spectrum of Web Analytics 2.0. Get deep experience using Compete, Webmaster Tools, iPerceptions’s 4Q, Feed
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