Sublime

An inspiration engine for ideas

website behavior,

Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

website?”

Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

content.

Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

competitive intelligence.

Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

Search is an essential acquisition channel for most online businesses, and it is also the source of a good amount of our analysis.

Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

business outcomes.

Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

impression?

Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

Increase revenue. Reduce cost. Improve customer

Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

measuring customer behavior—highlight

Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity