Sublime

" Attention is what creates value. Artworks are made as well by how people interact with them — and therefore by what quality of interaction they can inspire. So how do we assess an artist who we suspect is dreadful but who manages to inspire the right storm of attention, and whose audience seems to swoon in the appropriate way? We say, ‘Well done.... See more

We are a collector, a museum, and a gallery. We create educational content. We’re also an auction house and an exchange rolled into one. I think if you had to recreate something for our generation, you have to rethink what that looks like and combine the pieces of what works in the world to create a new thing.