Sublime

Mental models bring order. They let us focus on essential things and ignore others—just as, at a cocktail party, we can hear the conversation that we’re in while tuning out the chatter around us. We craft a simulation of reality in our minds to anticipate how situations will play out.

we can use design principles and discipline to shape our minds. This is different from acquiring knowledge. It’s about designing how each of us thinks, remembers, and communicates—appropriately and effectively for the digital age.

We’re talking about what psychologists today would describe as the “adaptive unconscious.” Timothy Wilson, a psychologist at the University of Virginia, has described this in his important book Strangers to Ourselves (a very Augustinian title!). Over the past twenty years psychology has come to appreciate the overwhelming influence of “nonconscious