Sublime

A digital company is one in which every employee has the opportunity to be an entrepreneur, as Ries puts it.10 Instead of forming an innovation team with the privilege of breaking the rules, the enterprise should set the rules—processes, practices, bureaucracy, people, management culture, and everything else—to support all employees in being

idea was based on glanceability, or what cognitive scientists call preattentive processing.

“the gospel of 10x.”

• Fewer jobs-to-be-done. Focus on just 1-2 jobs-to-be done that are shared by many clients. The more jobs, the harder to productize. You can always expand.


• Scalable access. Find and tap into high-quality talent channels. Mechanical Orchard did this with the Pivotal Labs network (CEO Rob Mee used to run that company). Where’s your leg up?


• Piggyb

(The Hasso Plattner Institute of Design—a multidisciplinary hub of innovation at Stanford where all the classes are based on the design thinking process).

the technology transition has been moving from cost and efficiency to speed and adaptability (of course, customer value is everyone’s primary fitness function). This transition is illustrated by an article and a book published 10 years apart. In 2003, Nicholas Carr wrote a controversial article in the Harvard Business Review titled “IT Doesn’t

OKR shepherd to

There are three unique domains we will cover: the mechanics, the orientation, and the spirit of the creative process.