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These acts of re-labelling are often inspired by the work of sociologist Arlie Hochschild. Hochschild’s 1983 The Managed Heart described how certain jobs involve the management of a worker’s own internal emotional states.
Amelia Horgan • Lost in Work: Escaping Capitalism (Outspoken by Pluto)

The Dark Heart of Individualism

Definitely curdled. When I say the word “care” I think it often brings to mind the smell of diapers or that unpleasant combo of urine and... See more
Anne Helen Petersen • "I Went Into Motherhood Determined Not to Lose Myself in It."
Krista Tippett • Ai-jen Poo — This Is Our (Caring) Revolution | The On Being Project
emotional labor.* This labor requires one to induce or suppress feeling in order to sustain the outward countenance that produces the proper state of mind in others—in this case, the sense of being cared for in a convivial and safe place. This kind of labor calls for a coordination of mind and feeling, and it sometimes draws on a source of self
... See moreArlie Russell Hochschild • The Managed Heart: Commercialization of Human Feeling
Tillie Olsen wrote: “In the twenty years I bore and reared my children . . . the simplest circumstances for creation did not exist.” It was a physical problem, a time problem; it was also a question of selfhood. “The obligation to be physically attractive and patient and nurturing and docile and sensitive and deferential . . . contradicts and must
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