Sublime

Part of the “smart” in Smart Brevity is in selection. Make sure every item is truly essential, increasing the chances that readers will pay attention to the few things that really matter.

Jim VandeHei, Mike Allen, • Smart Brevity

Six smart sentences will suffice!

Jim VandeHei, Mike Allen, • Smart Brevity

McClatchy Media

McClatchy

Expert

Learn with Leaders

roy’s Tips & Tricks

Jim VandeHei, Mike Allen, • Smart Brevity

Confirm it sounds like something that would entice you to want or need more.

Jim VandeHei, Mike Allen, • Smart Brevity

people!

Vernon Jordan Jr • Vernon Can Read!: A Memoir

To open the meeting, start with your headline—the

Jim VandeHei, Mike Allen, • Smart Brevity

Professional media will turn to recommendation media

Michael Mignano • The End of Social Media and the Rise of Recommendation Media

To achieve Smart Brevity in visuals, follow this formula: