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The $100,000 Salt and Pepper Shaker
Jeffrey Zaslow • The Last Lecture

Still, it's hard to overestimate deKolta's influence on his generation of magicians. He began a cult of creativity that certainly inspired two remarkable performers who followed him onto the Egyptian Hall stage. One, David Devant, is remembered today as Britain's greatest magician. The other, Charles Morritt, is largely forgotten today, a
... See moreTeller Jim Steinmeyer • Hiding the Elephant: How Magicians Invented the Impossible and Learned to Disappear

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John Yorke • Into The Woods: How Stories Work and Why We Tell Them
(e.g. customers, investors, industry experts, key hires, etc).
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
In many ways this first experiment was a slavish copy of Maskelyne's "Will, the Witch and the Watchman" cabinet. Morritt used the same arrangement of mirrors, the same sharp wedge formed by 90- and 45-degree angles, which was just large enough to contain a person.
Teller Jim Steinmeyer • Hiding the Elephant: How Magicians Invented the Impossible and Learned to Disappear
Modern Magic, first published in 1876, was filled with the latest Victorian magic, and Robert-Houdin's 1868 text offered the state of the art.
Teller Jim Steinmeyer • Hiding the Elephant: How Magicians Invented the Impossible and Learned to Disappear
a deeply unfashionable man is invited into a privileged world and in so doing creates the coolest club on the planet.