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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthrough ... (Marketing/Sales/Advertising & Promotion)

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Jobs to Be Done

Anthony W. Ulwick • 1 highlight

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Value Proposition Design

Alexander Osterwalder, Yves Pigneur, Gregory Bernarda,

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The Essential Drucker

Peter F. Drucker

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Excerpts from the annual letter

Zack Kanter stedi.com

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Seeing What's Next: Using the Theories of Innovation to Predict Industry Change

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LukeW | Writings on Digital Product Strategy & Design

Luke Wroblewski lukew.com

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First Round Capital’s PMF framework consists of four levels: nascent, developing, strong, extreme

Level one: Nascent product-market fit. Likely a pre-seed or seed-stage company. The goal in this stage is to find three to five customers with a problem worth solving, engage with them, deliver a solution, and validate that solution. [examples: Vanta, L

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Lenny Rachitsky • A framework for finding product-market fit | Todd Jackson (First Round Capital)

Innovation Lab Excellence

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