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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthrough ... (Marketing/Sales/Advertising & Promotion)

Anthony Ulwick

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Jobs to Be Done

Anthony W. Ulwick • 1 highlight

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Predictable Success: Getting Your Organization on the Growth Track-And Keeping It There

Les McKeown

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Value Proposition Design

Yves Pigneur

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The Essential Drucker

Peter F. Drucker

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Increasing Returns and the New World of Business

W. Brian Arthurhbr.org
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A Framework for PM Skill Development | Vikrama Dhiman

Lenny Rachitskylennysnewsletter.com
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Seeing What's Next: Using the Theories of Innovation to Predict Industry Change

Erik A. Roth

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