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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthrough ... (Marketing/Sales/Advertising & Promotion)

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The Essential Drucker

Peter F. Drucker

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Zone to Win

Geoffrey A. Moore

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Excerpts from the annual letter

Zack Kanter stedi.com

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The Innovator's Method: Bringing the Lean Start-up into Your Organization

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Value Proposition Design

Alexander Osterwalder, Yves Pigneur, Gregory Bernarda,

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Management Rev Ed

Peter F. Drucker

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The Definitive Drucker: Challenges For Tomorrow's Executives -- Final Advice From the Father of Modern Management

Elizabeth Haas Edersheim

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Increasing Returns and the New World of Business

W. Brian Arthur hbr.org

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