Sublime

Outcome statement = direction of improvement + performance metric + object of control + contextual clarifier

While Jobs-to-be-Done is the theory, Outcome-Driven Innovation is the process that puts it into practice.

Third, a job is solution agnostic.

While defining the functional job correctly is important, uncovering the customer’s desired outcomes (the metrics they use to measure success when get the job done) is the real key to success at innovation.

While defining the functional job correctly is important, uncovering the customer’s desired outcomes (the metrics they use to measure success when get the job done) is the real key to success at innovation.

new products and services win in the marketplace if they help customers get a job done better (faster, more predictably, with higher output) and/or more cheaply.

To avoid defining the job to narrowly, work directly with customers to understand not why they bought your product, but how your product fits into what they are trying to accomplish. Ask, “Why are you using that product, what job are you ultimately trying to get done”.