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The Writer's Process: Getting Your Brain in Gear

Cover of The Writer's Process: Getting Your Brain in Gear

esoteric

Anne Janzer • Writing to Be Understood: What Works and Why

Writing to Be Understood: What Works and Why

Cover of Writing to Be Understood: What Works and Why

(early adopters).

Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))

Innovations seem inevitable in retrospect, but at the time it's an uphill battle.

Jessica Livingston • Founders at Work: Stories of Startups' Early Days

Designing Products People Love: How Great Designers Create Successful Products

Cover of Designing Products People Love: How Great Designers Create Successful Products

Guy Kawasaki called a “Bozo explosion” – a term he uses to describe what happens when a formerly great team or company descends into mediocrity.

Greg Mckeown • Essentialism: The Disciplined Pursuit of Less

very best versions of smart, creative, and persistent.

Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)

it. My

Josh Kaufman • The First 20 Hours: How to Learn Anything . . . Fast!