Sublime

the pen down and said, “Do you know why I’m obsessed with the numbers for the child mortality rate? It’s not only that I care about children. This measure takes the temperature of a whole society. Like a huge thermometer. Because children are very fragile. There are so many things that can kill them.

The gap instinct divides the world into “us” and “them,” and the generalization instinct makes “us” think of “them” as all the same.

advancing ideas, products and services for positive social and environmental change through brand thinking.

The scary world: fear vs. reality. The world seems scarier than it is because what you hear about it has been selected—by your own attention filter or by the media—precisely because it is scary.

Can even the most unfathomable statistic feel real if it's not accompanied by a singular human's story? We need both stories and stats. The hyper-personal and the sense of scale.

Quand je vois un nombre isolé dans un article, je pense tout de suite : à quoi ce nombre isolé pourrait-il être comparé ? Quel était ce nombre il y a un an ? Dix ans ? Quel est-il dans un pays ou une région comparables ? Et par quoi faudrait-il le diviser ? Quel est le total dont il est une partie ? Quel serait le chiffre par personne ? Je compare

Every group of people I ask thinks the world is more frightening, more violent, and more hopeless—in short, more dramatic—than it really is.

the paradox: the image of a dangerous world has never been broadcast more effectively than it is now, while the world has never been less violent and more safe.