Sublime
An inspiration engine for ideas
only a relatively small, self-selecting group is going to tune in on a weekly basis to live by proxy the life of a failure.
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
the pursuit of wealth is always a cover story.
Scott Galloway • The Algebra of Wealth: A Simple Formula for Success
Harnessing fandom is a powerful way to market new story universes without spending millions on advertising.
Chris Dixon • Read Write Own: Building the Next Era of the Internet
In her 2014 book Blockbusters, Harvard Business School professor Anita Elberse showed how mega hits have become more important across the whole entertainment industry. “Smart executives bet heavily on a few likely winners. That’s where the big payoffs come from,” she writes.
John Seabrook • The Song Machine: How to Make a Hit
The job for any studio is to create a great story and exploit it across as many channels as possible—theme parks, merchandise, games, movies, TV, TikTok, etc.
They didn’t just raise aspiration levels; they changed the definition of success.