Sublime
An inspiration engine for ideas


Steve Jobs Content vs Process
youtube.com101 design rules
Musings, ramblings, and principles that I’ve shared with my team and randomly on Twitter. Reminding yourself of the principles that ground you is simply a good practice. Here are mine.
Design is hope made visible.
You can live your life as the result of history and what came before, or you can live your life as the cau

Our “small giants” approach optimized for mojo over growth. We wanted a small, talent-dense team with a focus on craft, autonomy, and quality of life for all team members. We banished the term “founder” in favor of “partner” and tried to be transparent with all business matters across the team.
We took some capital from investors in order to invest ... See more
We took some capital from investors in order to invest ... See more
Muse Retrospective
How the Greatest Entrepreneurs Hire (h/t David Senra)
Steve Jobs stated that each new hire became a percentage of the company, so why wouldn’t you take the time to find all A-players?
David Ogilvy, as an already established businessman, would see advertisements that he liked and then cold call the person who made the ad — this is how he sourced his t