Sublime

process of cultural meaning—and decision-making,” he wrote. Pajkovic set out to test Netflix’s impact on personal taste, and to do so designed a set of fake accounts with different archetypal personalities.

the functional disparity between that bygone era and the one we now inhabit is vast and quirky—I

Adam Rayburn,”

It’s among the few remnants of the pre-Internet monoculture;

Algorithmic taste, in Peter’s case as a consumer, was both boring and alienating. On the creator side, by contrast, ubiquity can be profitable.