Sublime

Now, Mr. Burback goes months between posts. The videos tend to be either sprawling, deeply researched video essays — about the state of late-night television, ghost kitchens or the Apple Vision Pro — or strange travelogues, taking him on road trips to every Rainforest Cafe or Margaritaville in the country.

His viewers have responded, with his ghost ... See more

Source: The A.V. Club

For a long time, Donaldson admits in a number of podcast appearances, he was afraid of putting anything complex in his videos — what if a viewer didn’t get it and stopped watching? Donaldson might very well be an advertiser’s absolute dream, the logical endpoint of an internet that’s been flattened into a samey, straightforward sludge of optimized ... See more

Over the past ten years, media companies have responded to their loss of audience by creating “viral” editorial that performs well inside the platform’s engagement-at-all-costs ecosystem. Predictably, however, quality editorial – the context journalists create for a living – rarely qualifies as viral.