Sublime

The term Alt-Right was not yet a thing, certainly not like it would become within a few short years. The biggest and most innovative name by far in this internet scene was Mencius Moldbug, the pseudonym of programmer Curtis Yarvin. Moldbug’s blog was called “Unqualified Reservations,” and it was as remarkable for its radical ideology as for Yarvin’

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In its early days, Substack primarily catered to a certain set of internet-savvy writers and journalists, lured by the promise of monetizing a direct relationship with their readers. But as it morphs from a niche publishing concern into a heavyweight start-up mentioned in the same breath as Twitter and Facebook, its user base is proliferating accor... See more

The trouble with the internet, Mr. Williams says, is that it rewards extremes. Say you’re driving down the road and see a car crash. Of course you look. Everyone looks. The internet interprets behavior like this to mean everyone is asking for car crashes, so it tries to supply them.

In another timeline, Yarvin might have remained an obscure and ineffectual internet crank, a digital de Maistre. Instead, he has become one of America’s most influential illiberal thinkers, an engineer of the intellectual source code for the second Trump Administration. “Yarvin has pushed the Overton window,” Nikhil Pal Singh, a history professor a... See more