Sublime

This is Andrew "Boz" Bosworth's strategy memo on how FB should approach ads. Boz is a personal friend of Sriram and ex-colleague and this memo, sent in December 2012, showcases Bosworth's strategy skills.

But in 2013, after a key meeting of Facebook's top ad tech execs with COO Sheryl Sandberg, a decision was taken that would severely limit FBX's future.

In June 2012, Facebook launched FBX, an ad exchange that allowed advertisers to buy retargeted desktop ads using third-party tools like Criteo and AppNexus. The idea was to revolutionize online marketing and a chance to compete with google , which earns $10 billion from the Americas alone.

There was Arturo Béjar’s testimony in 2023. The former Facebook engineer told senators, “Meta continues to publicly misrepresent the level and frequency of harm that users, especially children, experience on the platform.”

And there was Frances Haugen’s bombshell testimony in 2021: “I recognized a frightening truth: almost no one outside of Facebook... See more

Meta organizational values:-Eat your own dog food – use the products that you create-Move fast (with stable infrastructure) – focus on a continuously improving process that promotes productivity & innovation-Long term impact – evaluate progress over performance-Build awesome things – build things with a perfect balance of inspiration and substa... See more