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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkAndreas Stieger
@andreasstieger
Andreas Duess
@andreasduess
Andreas Schneider
@00schneider
Andreas Schiffmann
@aschiffmann
Andreas Vlach
@tes
Andreas St
@clast
Andreas Harlander
@andreasharlander
Johannes Kleske
@jkleske
critical futurist & foresight consultant