Sublime
An inspiration engine for ideas
(Remember: legendary brands force a choice, not a comparison.)
Eddie Yoon • Snow Leopard
When we shift our focus from an individual to their network of relationships, we start asking different questions: how the communities an individual belongs to are structured; what is their dynamics; how the influence spreads within them; who are the most active and/or valuable members. This shift reveals not our inferred, but our actual taste.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Natalia Keohane
@nataliakeohane
High differentiation, low durability. There’s a lot of fashion, luxury, travel and entertainment brands and the entire genre of DTC brands that are very much talked about for a moment, only to fade into obscurity/low consumer preference once the negative effects of their fractured internal cultures, lack of new funding/revenue, lack of brand-buildi... See more
Ana Andjelic • Differentiation in the Sea of Sameness 👑
in oneself: access, belonging, taste, experience, privacy, knowledge, self-actualization.
Substack • Fundamentals of modern loyalty
Rethinking creative hiring: Andy Cooke on why 'Unlike Minds' mean better work
Tom Maycreativeboom.com
People have character . . . so do brands.
Idris Mootee • 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
Retail brands are curators of a way of life - there’s a Prada life, an ON Running life, a Jenni Kayne life. In addition to their core business, brands build the entire worlds that customers step into.
Ana Andjelic • What retail CEOs don't know
Cultural, social, and environmental capital rises and falls in value daily. As our values rearrange themselves, so does the business of aspiration.