Sublime
An inspiration engine for ideas
Low differentiation, low durability. Brand graveyard.
Ana Andjelic • Differentiation in the Sea of Sameness 👑
Aspirational economy is not a zero-sum game.
Ana Andjelic • Differentiation in the Sea of Sameness 👑
Every brand should start thinking like a B Corp.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Curation shifts attention from products to the curatorial point of view, which is infinitely more valuable.
Ana Andjelic • Creativity Is Dead, Long Live Curation | Highsnobiety
Andy Raskin | Strategic narrative for CEOs and leadership teams
andyraskin.com
This flips the script of brand strategy from product benefits to the story, and makes it imperative for brands to think like curators.
Ana Andjelic • Creativity Is Dead, Long Live Curation | Highsnobiety
Serious brands are dead brands.
Ana Andjelic • Funny Business
BLOGS AND PERSONALITIES Andrew Chen’s essays http://andrewchen.co Noah Kagan’s blog http://okdork.com Patrick Vlaskovits http://vlaskovits.com/blog www.twitter.com/pv Jesse Farmer http://20bits.com Sean Ellis http://www.startup-marketing.com http://growthhackers.com Paul Graham’s essays http://www.paulgraham.com/articles.html Aaron Ginn http://www.
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