Sublime

This “undulant interface” was made by John Underkoffler. The heresy implicit within is the premise that the user, not the system, gets to define what is most important at any given moment; where to place the jeweler’s loupes for more detail, and where to show only a simple overview, within one consistent interface.

there is also a ceiling of finances and attention. Who has time or money to consume 100 substacks a month? The redundancy question, and lack of coordination between different creators to divide up responsibilities and admin, I think also eventually exhausts the medium and ultimately the audience.