Sublime

brand’s Distinctive Assets,

Past brand buying

Uncovering Hidden Objectives

Declines in brand responses for modified attribute forms by brand buying and brand size

marketing is a battle of perception, not product. In the mind, A-1 is not the brand name, but the steak sauce itself. “Would you pass me the A-1?” asks the diner. Nobody replies: “A-1 what?” In spite of an $18 million advertising budget, the A-1 poultry launch was a dismal failure.

Marketing performance attributes

trustworthy, reliable and good quality.

Patrón 5: Pajarita